Monday, 7 May 2012

Domestic search engine marketplace is deep sector segments of the field - Enterprise

In baidu search engine marketplace domestic domination of the background, the clean, sogou, netease youdao, search is deep business segments of the field, and in the electronic commerce, music, video, photographs, and so forth jiancheng "climate". A vertical search challenge of universal search crowd was going on.

Not too long ago, sohu announced the year to the third quarter earnings, its sogou search engine presents bright exquisite performance: sogou firm accomplish revenue of $18.four million, elevated by 244% compared with the very same period last year, for the very first time and realize the profit, as the following the second profit after baidu search engine firm.

"Netease youdao has been in vertical search be layout, such as shopping search is our earlier layout and will focus on producing merchandise. In addition, we will be in the video search, game search fields alot more meet the needs of the user product." Netease youdao technical director and director of advertising and marketing JinLei stated.

Tencent its search alot more recently, in the search music, search ask, search video, search images continue to send force.

These two lines of echelon action may possibly not enough to let baidu debauched, but MaYunYu unified all electronic commerce the idea of entrance think will "let baidu sleep".

Catch up the "Yang seeks" baidu

For two, 3 lines in search engine manufacturer, baidu and Google is undoubtedly two Bridges insuperable "dashan", but they never ever give up "climbing" actions.

As Google out of China marketplace, a variety of search engine producers identified that this is a enormous opportunity to expand the marketplace share. In rob Google "heritage", netease youdao achieved beneficial outcomes. "2010 years of cooperation with Google has a total of 27 marketing dealers household, Google left, there are 13 household and netease youdao reached cooperation." JinLei stated, competitive cost and best cooperation dealer training plan is netease youdao in rob Google "heritage" aspects of the necessary reasons for the win.

Facing the strength of the baidu, netease youdao in recent years has been attempting to transition, not with baidu good battle, and elevated in vertical search field layout. Netease youdao hope via search engine technologies based on the World-wide-web-youdao dictionary and in the dictionary shopping search field congenital superiority, strengthen its vertical search field in the specialist characteristics.

The most up-to-date figures show that by the finish of October, netease youdao dictionary installation volume has exceeded 130 million, of which Computer client users to set up is alot more than 90 million, mobile telephone users to set up client is alot more than 45 million.

"Google out of China marketplace, netease youdao marketplace share appeared enhance substantially. We also use technologies advantage actual-time search, internet improvement preview, 3 bar shows, and other functions, in order to meet the needs of users alot more." JinLei stated, after almost 5 years of improvement, netease youdao currently has the full search engine product line, launched merchandise involve internet search, news search, image search, shopping search, music search, video search, game search, and ChuiZhiHua merchandise, and a variety of are the user high praise the intelligent application. In the core of the internet search technologies and search on quality, netease youdao, tend to be mature, is gradually catch up within the business leader. In the future, netease youdao will in the core search quality and product differentiation continued efforts, additional for the user to supply superior search service, let users faster getting the answer.

Is not only netease youdao, recent years sogou robust growth situation also acceptance.

"Can grow to be the second earnings in search engine producers thanks to 'input technique + + search browser" level 3 rocket model." Sogou chief executive WangXiaoChuan stated sogou has millions of dollars of investment funds guarantee sogou advantages of technologies innovation of, the future will strengthen shopping search layout, as soon as feasible to catch up with Google.

WangXiaoChuan believe, sogou technologies not comparable to any a search engine firm, some merchandise such as expertise chart search function even than competitors and highly effective, the gap is brought on by the user habits, sogou will strengthen product improvement efforts alot more appropriate for the needs of the user the product and the service.

Analysts DongXu analysys international, stated in the search engine baidu profession status is nonetheless can't shake, but some search engine producers are continuously improving our merchandise, strengthen the user experience, prompted flow growth, has won a lot of advertisers and consumers.

Vertical search jiancheng "climate"

"Baidu competitive ranking is to continuously raise the marketing expenditures." A advertisers disclosed. In the past, a variety of advertisers to baidu's robust especially helpless, but along with the improvement of the vertical search, advertisers have identified that, in vertical search engine on the marketing alot more specialist, alot more correct. Customers also identified that Makes use of vertical search engine search keyword phrases, get the result alot more correct. For example, users in baidu search "green tea", the result that come out as some type of product, also have motion pictures and other entertainment merchandise. And in vertical search engines, the result is only identified out some type of merchandise and related enterprise.

With the fast improvement of electronic commerce, the user to the demand of precision search alot more strongly. "Based on this demand, netease youdao via the deep shopping search field, rolled out 'youdao shopping assistant', 'netease return now' and so forth. Item." JinLei introduction, "youdao shopping assistant" is based on a shopping search technologies browser comparison tool And "netease return now", via the "search + + return rate is" value model, complete meet buyers for network shopping "low quality goods + + material advantage" value of demand. "For alot more than two years to alot more than 200 occasions the number now, has accumulated for users to return cash alot more than 1100 yuan, 1 billion yuan order volume," JinLei stated.

Mr Ma also see the shopping search of wonderful value. He in June this year started a cat nets to stay clear of and common internet search giant competition, focus on shopping search, hoping that a cat nets can grow to be the unity of the electronic commerce entrance. The practice of Mr Ma is a cat nets resources is open to all e-commerce sites, buyers click on a cat search box, you can get commodity information and facts, service, security, logistics, cost, payment, and so a complete range of shopping solutions. The information and facts comes from 3 places: TaoBaoZhan information and facts, TaoBaoZhan within the B2C partners, according to e-commerce sites to crawl more than the information and facts.

Google and baidu, such as compared to the traditional search engines, a cat is characteristic of the show only the shopping information and facts search outcomes from the marketing message influence. For buyers, in clean in the search box input product, a cat can not only show the cooperation with all the businessmen product information and facts, for buyers to evaluate option, also can order directly in clean, do not need to have to be in every e-commerce internet web-site the jump.

Subdivision segment and segment

Future search engine business will present the pattern of how? Now come to, baidu and Google is about to come back the enormous MAC position it is nonetheless tough to shake, but from the second 3 line to the improvement of search engine, differentiation will be the future search engine with the energy of the important.

DongXu believe, no matter if based on product layout or vertical Sally, community search, and vertical search field will is the important search engine operators of the layout of the important.

The future of the World-wide-web for the entrance is nonetheless divided, search is the entrance, the client and browser is necessary entry, which the World-wide-web firm can hold as a variety of of the entrance, can in the future marketplace competition a superior position. In order to solve this predicament, erin consulting on China's search engine marketplace improvement trend for the outlook: very first of all, desktop software package (IM/dictionary/browser) and the combination of the search service will be alot more typical, and grow to be the new easily to cut into the marketplace of the most Second, the vertical regions of outstanding manufacturer will via the cooperation or independent analysis and improvement into the search marketplace Third, the bo the high speed improvement, make the improvement of actual-time search with imaginary space.

To this, sogou currently in the client, the browser, search engine 3 enormous entrance on the extended-term layout, forms the 3 product line drops advance, relying heavily on every other's company model, let sogou from originally onefold search company to intensive and diversified product matrix evolution, via the continuous improvement of the product function, realized the sogou browser, search engines, input technique one of the 3 major company combination growth. WangXiaoChuan believe, World-wide-web information and facts acquisition via the very first generation of browsing, the second generation of the search marketplace has entered into the precise information and facts suggested training time, the future of the search engine to certainly satisfy diverse requests of users.

JinLei stated, the future netease youdao will also deeply user demand, and continuously segments of the marketplace. He revealed, netease youdao in search, video search out shopping, the game after the search will continue to segment the marketplace, roll out youdao notes.

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